Product First is about a 20 years old German medium size invoicing company that is losing its market position and hired a consultant in order to define a complete transformation roadmap to ADAPT the company into a modern digital product company.
The book is written in a "fable" format so the audience can connect in a better way with the entire story, the purpose of the book is to show leaders a possible roadmap to help them to transform their companies into truly digital product companies.